Guillaume Cabane
Co-founder & GP · Growth, signal-based outbound, GTM engineering
Guillaume is a partner at HyperGrowth Partners.
Background
Guillaume Cabane, a.k.a G, is a B2B SaaS veteran and growth pioneer. After leading growth teams at high-growth startups like Segment and Drift, and being the interim CMO at Ramp, he is now a B2B SaaS Advisor to Zapier, Reddit, AirOps and more.
Core expertise
- ABM
- Demand Gen
- Growth Engineering
- Personalization
- Outbound
- CRO
- Growth
- Strategist
Industries
- B2B
- FinTech
- SaaS
- Ecommerce
Companies Guillaume has worked with at HGP
Success stories
- How Ramp built a high-velocity growth engine, with help from HyperGrowth Partners
Ramp brought in HyperGrowth Partners in 2021 while it was growing very fast with, in CEO Eric Glyman's words, "a lot of blind spots". HGP co-founder Guillaume Cabane advised on growth, with HGP partners Kevin Indig on SEO and Rex Gelb on paid acquisition. - AirOps: growth frameworks and AI-search expertise for an AEO platform
HGP partners Guillaume Cabane and Kevin Indig advise AirOps, the AI-search content platform, on experimentation and SEO. AirOps' Eoin Clancy credits HGP with frameworks that make the toughest growth challenges solvable, and with the introductions that make the right conversations happen.