Vercel

About Vercel

Vercel enables teams to build, preview, and ship world-class web experiences at scale. Founded in 2015 and based in San Francisco, the company provides a frontend cloud platform that powers fast, secure, and globally distributed web applications. Vercel integrates seamlessly with modern developer workflows, combining infrastructure, performance optimization, and collaboration tools into a single platform. It's also the creator of Next.js, one of the most popular open-source frameworks for building web apps. Backed by investors including Accel, GV, Bedrock, and Tiger Global, Vercel is redefining how the next generation of companies build for the web.

Engagement

• Industry: Developer Tools
• Partnered since: 2021
• HGP advisors: Rex Gelb, Martin Gontovnikas (alumni)
• Website: vercel.com

Success story

Vercel: developer marketing at scale, with an HGP co-founder as interim CMO

HGP co-founder Martin "Gonto" Gontovnikas served as Vercel's interim CMO, with HGP partner Rex Gelb advising on paid acquisition. HGP's playbooks document the developer marketing funnel and the developer-first outbound plays used at Vercel.

In their words

"What's unique about Hypergrowth is so few people have led organizations successfully through explosive scale. Having an advisory who sat on the same seats, dealt with the same problems, and know exactly what it's like is invaluable."

Frequently asked questions

Who from HyperGrowth Partners worked with Vercel?

Vercel worked with HGP partner Rex Gelb and former partner Martin Gontovnikas.

When did Vercel start working with HyperGrowth Partners?

Vercel started working with HyperGrowth Partners in 2021.

What did HyperGrowth Partners help Vercel with?

The Vercel success story covers the work in detail: https://www.hypergrowthpartners.com/success-stories/vercel

What does Vercel do?

Vercel enables teams to build, preview, and ship world-class web experiences at scale.

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