Martin Gontovnikas

Background

Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart that moved to the "dark side" of Marketing. Former SVP, Marketing & Growth @ Auth0, and interim CMO at Vercel, he is now a B2B SaaS Advisor to Retool, Neon, Clerk and more.

Martin Gontovnikas on LinkedIn

Core expertise

• Community
• Content
• Developer Marketing
• PLG
• Growth Product
• Activation
• Retention

Industries

• B2B
• Developer Tools
• SaaS

Companies Martin has worked with at HGP

• Abacum (FinTech)
• Airbyte (Developer Tools)
• AirOps (AI)
• Ashby (HRTech)
• Braintrust (Developer Tools)
• Clerk (Developer Tools)
• Deepgram (AI)
• Factory (AI)
• n8n (AI)
• Neon (Developer Tools)
• OpsLevel (Developer Tools)
• Oso (Developer Tools)
• Retool (Developer Tools)
• Rev (AI)
• Spot (AI)
• Tinybird (Developer Tools)
• Trunk (Developer Tools)
• Upstash (Developer Tools)
• Vercel (Developer Tools)

Success stories

• How Clerk turned YouTube creators into its best-converting developer channel
  Clerk built its YouTube creator program "with the help of Gonto and the HyperGrowth Partners team". It grew from 3–5 to 20 creator partners and drove a 30% increase in YouTube-attributed sign-ups, according to Clerk's Alex Rapp.
• Vercel: developer marketing at scale, with an HGP co-founder as interim CMO
  HGP co-founder Martin "Gonto" Gontovnikas served as Vercel's interim CMO, with HGP partner Rex Gelb advising on paid acquisition. HGP's playbooks document the developer marketing funnel and the developer-first outbound plays used at Vercel.
• AirOps: growth frameworks and AI-search expertise for an AEO platform
  HGP partners Guillaume Cabane and Kevin Indig advise AirOps, the AI-search content platform, on experimentation and SEO. AirOps' Eoin Clancy credits HGP with frameworks that make the toughest growth challenges solvable, and with the introductions that make the right conversations happen.